2002 and Earlier

Dutta-Bergman, M., & Wells, W. D.  (2002).  The values and lifestyles of idiocentrics and allocentrics in an individualist culture.  Journal of Consumer Psychology, 12, 42-54.

Dutta-Bergman, M.  (2002).  Beyond demographic variables: Using psychographic research to narrate the story of Internet users.  Studies In Media & Information Literacy Education [an electronic journal], 2, 25 pages.

Dutta-Bergman, M., & Doyle, K.  (2001).  Money and meaning in India and Great Britain: Tales of similarities and differences.  American Behavioral Scientist, 45, 216-233.

Wan, F., Dutta-Bergman, M., & Doyle, K.  (2001).  Who consumes the print media: A psychological exploration of media use.  In D. Muehling (Ed.), Proceedings of the American Academy of Advertising, 119-127.

Dutta, M.  (2000).  Brides and grooms in the Indian marketplace: An analysis of Indian matrimonial ads.  In M. A. Shaver  (Ed.), Proceedings of the American Academy of Advertising, 136-140.

Dutta, M.  (2000). Integration of the information processing and experiential perspectives.  In M. A. Shaver  (Ed.), Proceedings of the American Academy of Advertising, 54-59.

Dutta, M., & Vanacker, B.  (1999).  The effect of personality on persuasive appeals in health communication.  In S. Hoch & R. Meyer (Eds.), Advances in Consumer Research, 42, 32-38.

Dutta, M., & Youn, S.  (1999).  Profiling healthy eating consumers: A psychographic approach to social marketing.  Social Marketing Quarterly, 5, 5-21.

Dutta, M.  (1998).  The metaphoric paradox of “City of Joy.”  Proceedings of The 13th Annual Red River Student Communication Conference.