Dutta-Bergman, M.  (2004).  Reaching unhealthy eaters: Applying a strategic approach to media vehicle choice.  Health Communication, 16, 493-506.

Dutta-Bergman, M.  (2004).  An alternative approach to social capital: Exploring the linkage between health consciousness and community participation.  Health Communication, 16, 393-409.

Dutta-Bergman, M.  (2004).  Describing volunteerism:  The theory of unified responsibility.  Journal of Public Relations Research, 16, 353-369.

Dutta-Bergman, M.  (2004).  Interpersonal communication after 9/11 via the telephone and the Internet: Theory of channel complementarity.  New Media and Society, 6, 661-675.

Dutta-Bergman, M.  (2004).  Poverty, structural barriers and health: A Santali narrative of health communication.  Qualitative Health Research, 14, 1-16.

Dutta-Bergman, M.  (2004).  The unheard voices of Santalis: Communicating about health from the margins of India.  Communication Theory, 14, 237-263.

Dutta-Bergman, M.  (2004).  Developing a profile of consumer intention to seek out health information beyond the doctor.  Health Marketing Quarterly, 21, 91-112.

Dutta-Bergman, M.  (2004).  Primary sources of health information: Comparison in the domain of health attitudes, health cognitions, and health behaviors.  Health Communication, 16, 273-288.

Dutta-Bergman, M.  (2004).  The impact of completeness and Web use motivation on the credibility of e-Health information.  Journal of Communication,54, 253-269.

Dutta-Bergman, M.  (2004).  Health attitudes, health cognitions and health behaviors among Internet health information seekers: Population-based survey.  Journal of Medical Internet Research, 6, e15.  Retrieved June 2, 2004, from http://www.jmir.org/2004/2/e15/index.htm

Dutta-Bergman, M.  (2004).  An alternative approach to entertainment education.  Journal of International Communication, 10, 93-107.

Dutta-Bergman, M.  (2004).  Complementarity in consumption of news types across traditional and new media.  Journal of Broadcasting and Electronic Media, 48, 41-60.

Dutta-Bergman, M.  (2004).  A descriptive narrative of healthy eating: A social marketing approach using psychographics.  Health Marketing Quarterly, 20, 81-101.